Social Media MarketingWhy Link-Worthy Content Wins and How to Make Most of It

Why Link-Worthy Content Wins and How to Make Most of It

You simply cannot outperform your competitors in SEO without creating quality backlinks, especially when you are operating in a very competitive niche. Big brands hire link builders and spend tens of thousands of dollars to acquire high-quality backlinks that help them rank.

There is nothing wrong with that but what if I told you there was another way to get those high quality backlinks without burning your pockets deep.

Yes, you guessed it correctly! This is where link-worthy content comes in. You are creating content that acts as a magnet and naturally attracts backlinks.

Here are two main reasons why link-worthy content is an absolute winner:

  1. First and foremost, you do not need to pay and spend unnecessary time to project your brand with a back compass.
  2. Once the ‘part of the link-worthy content’ starts to sort out, you can sit back and relax. There is no need for awareness because people will naturally relate to your content.

Hence, a link worthy content strategy helps your site to attract more organic traffic, backlinks and establish good credibility in the eyes of Google. It also positions you as a reference figure in your field.

Now let’s move on to the hard part:

How to get the most out of your link-worthy content

First of all, it is very important that you understand why people give you a backlink for nothing. The answer lies in your content. Thus, here are the types of content that can provide you with a large number of backlinks:

1) Detailed guide or tutorial with actionable tips

Comprehensively solving a specific problem with actionable tips catches the attention of content writers and editors. You can create a guide or tutorial that meets specific needs or requirements in your field. In order to increase the chances of getting backlinks, practical tips should be included in it.

2) In-depth case study

An insightful case study that highlights a particular journey of a brand in the industry is always interesting and creates a lot of curiosity among readers. If you can include data and statistics, it will become more valuable and relevant.

3) Awesome graph

Visuals draw more attention, and writers always like to include infographics in their blogs. Therefore, if you create a graph or a visual representation of any data, there is a high chance of getting a backlink. Apart from backlinks, infographics are often shared across social media platforms which may help you gain a little social media exposure.

4) Survey with insightful statistics

Statistics are always compelling and bring an element of authority to any piece of content. Surveys with interesting stats and data are a good way to delve into the psychology of the industry, and can work like magic for your site.

5) Ranking or list with comprehensive comparison

Appropriately arranged lists help people choose a particular service or product. If you create a list that compares or lists all the major players in the industry with some important data, it will be well received.

6) News stories that summarize trending topics

Stay up-to-date with current news by following industry-specific blogs and social media groups. If you come across a popular topic, you can summarize it in your blog post and include some data that may be useful to your readers.

Happy to be on Google

For any given article, it is important from the SEO as well as the reader’s point of view to include at least 2-3 high resource external links. If your content adds value to your readers, your link can be one of those outbound links. And that’s all you need.

Google search is the only way content writers find useful articles. So, you need to make your presence at least on the front page of the SERPs anyway. This is where you can be in front of content creators who are looking for high quality and resourceful articles.

This means that you need to make strong page optimizations by thoroughly researching the keywords of the content page that are worth linking to.

Remember that you are trying to rank without any backlinks at first, so focus on keywords that have a very low keyword difficulty, preferably around 10-20.

Here are some smart keyword targeting methods to rank initially without backlinks:

  1. Choose keywords with low difficulty and high volume
  2. Targeting long tail keywords
  3. Include LSI (Latent Semantic Indexing) keywords in your content
  4. Provide enough internal links using your target keyword as anchor text

Acute sensitization إجراء

Here I am not talking about sending hundreds of bulk emails or doing cold email communication. You will only contact websites that have recently published an article related to your sources.

By now you must be wondering “How can we get a list of these sites?”

Here is how:

You just have to use the correct Google search operator. Open a Google search and type -intitle: “your primary keyword”

For example: If you publish an article with a statistical analysis on “cart abandonment”, your search should be “intitle: carteasing”.

Now click on “Tools” on the right side of the search bar and change the time period from “Anytime” to “Last month” (see screenshots).

Use the Google search engine intitle

Go ahead – you’ll get a complete list of articles published within a month that have your primary keyword in their title.

This way, you will ensure that all potential clients are working in your niche and are actively posting content. Above all, your resource will naturally fit in with their recently published article. It becomes very easy for them to relate to you.

What then? Roll up your sleeves, choose any appropriate backlink communication form and start communicating.

Transformation game

There are a plethora of benefits to this link worthy content strategy, as you will not only get a lot of backlinks but also a huge amount of traffic to your website. Now if you look at the ground reality – traffic and backlinks will not generate any business unless and until traffic comes to your landing page with a high conversion rate, which is not the case here.

You can insert relevant calls to action between paragraphs but still, you won’t get a good conversion rate because of the “informative” search objective. People come to your web page to get information or to learn something and not to buy something.

The best thing you can do here is pass link juice to one of your relevant landing pages via an internal link. And don’t forget to use your target keyword or variation of it as an anchor.

This helps you pass the authority to that landing page and ultimately help that page rank.

For example: If your business sells cold calling software and has a landing page on the same thing, you can create a tutorial on Cold Calling Tips and pass link juice to the cold calling software landing page.

last words

Backlinks, SEO and content marketing are inextricable. Sooner or later, Google rewards good content that is formatted in the right way. An affiliate worthy content creation strategy can provide a profitable ROI in the long run. You will contribute to your overall SEO efforts as you will generate links from high authority websites which ultimately help you with your domain authority metrics.


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