Update: TikTok mistakenly advised publishing this initiative early, and it will be re-released in the coming weeks – thus the videos have been deactivated.
TikTok has launched a new video tips series designed to help marketers understand the key elements of the app, and create better TikTok campaigns.
The new series, dubbed “Made for TikTok,” will highlight key lessons from the experts, starting with the initial “Workout Program” series hosted by David Ma.
As you can see in the video above, which includes all clips of the exercise series, the new series explores different aspects of TikTok interaction, including subcultures, comments, co-creation, and more.
Each of these items can also be viewed separately from a TikTok for Business profile.
The video tutorials themselves aren’t in-depth, but they do provide some helpful pointers on how to understand TikTok more broadly, which can better fit your content into key usage behaviors and transitions.
Which is what many brands are striving for now, with the app now reaching 1 billion users, and quickly becoming the primary platform to influence younger consumers. And as we head into the holiday period, there is no doubt that many companies are now mapping out their TikTok strategy, where these feedback could provide a huge benefit.
If you’re thinking of using TikTok for your campaigns, it’s worth setting aside 10 minutes to watch the entire series, as it might give you some key guiding notes to better engage with the app.
TikTok says it will be posting more “Made for TikTok” how-to videos soon.