Social Media MarketingStaying abreast of digital marketing innovation

Staying abreast of digital marketing innovation

NCET helps you explore business and technology.

Successful entrepreneurs are tirelessly committed to constantly improving their skills, whether they are learning about the national economic environment or new tactics that help them gain an advantage.

Nowhere is the need for continuous learning more evident than in digital marketing, where new wrinkles appear almost every day, and seismic shifts occur in the competitive landscape every year or so.

All marketers, including small businesses developing their own innovative digital marketing plans, must pay close attention or they will be left behind.

Since we’ve spoken with some of the country’s top experts in digital marketing in recent months, here are some of the topics on their minds these days:

Don’t try to manipulate search engines. Search engines like Google build their own algorithms so that users can find good information quickly. This should be the marketer’s first concern as well. Ensure that your web content organically includes words and phrases that users are likely to use in their search for your work. You can better understand how consumers are searching in your niche by using tools like Google Trends. Don’t clutter up your content full of words and phrases just to drive search engine optimization. It’s cheesy, and potential customers will be turned off.

Jarrod Lupicolo

Make sure to use local search marketing. Get started with Google My Business to take advantage of the free business profile that will appear when a user searches Google for a company like yours. We’re still amazed at how many small businesses haven’t invested 15 or 20 minutes in this free and powerful digital marketing tool.

Is the right video. By now, everyone knows that nearly 90 percent of digital marketers use video. But a bad video is just another type of bad marketing. Use video to deliver value to your site visitors. How about a behind-the-scenes visit to your store? Helpful tips that your team experts give you to help consumers with their own businesses? And take care of production values. A dirty video tells potential clients that your work is inaccurate.

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