PHD's APAC strategy head Chris Stephenson promoted to global marketing chief |...

PHD’s APAC strategy head Chris Stephenson promoted to global marketing chief | Media

PHD has appointed Chris Stevenson as its Chief Marketing Officer for Worldwide after two decades of working as a strategist and planner at Global Media Network.

Stephenson is currently Head of Strategy and Regional Planning for PHD APAC in Singapore and will move to London to begin the new position in January 2022.

He succeeds Avril Canavan, who left his Ph.D. after 11 years as an advisor.

Stevenson will report to PHD’s Global CEO Philippa Brown and will be responsible for the strategic direction of the network’s external and internal marketing and how this aligns with its business development goals.

His duties include amplifying PHD’s “Make the Leap” website through its network of 107 offices in 74 countries.

Stevenson worked on his Ph.D. for nearly two decades in roles in London, Sydney and Singapore. Having started in the UK, he moved to Australia to launch his Ph.D. in Sydney in 2009 and was promoted to Head of Strategy and Planning at APAC in 2015.

He has provided strategic media planning for clients including Diageo, Singapore Airlines, Unilever, ANZ Bank, Google, Coca-Cola, Adidas, Ferrero, HSBC, eBay, LG and The Guardian.

Stevenson is also a regular draw at industry events, including Cannes Lions, author of several books on the media industry, including PHD’s Shift | Rethinking Marketing, seen internally in Ph.D. as a ‘visionary thought leader’.

“Chris is a talented marketer who understands PHD’s brand offering, products, and platforms better than anyone else. In addition to having solid customer experience and a deep understanding of our proprietary systems such as Omni and Omni Studio, he has co-authored, endorsed, and delivered PHD thought leadership over the years. On industry platforms via APAC, PHD Worldwide CEO, Philippa Brown said.

“He is known to be a truly creative thinker and, as Marketing Director around the world, he will be instrumental in demonstrating how PHD’s strategic and creative thinking can help brands take a leap ahead of their competitors.”

Stevenson added, “Over the past two decades, I have been fortunate to work with brands to engage their audiences in positive, constructive and innovative ways. Now, bolstered by our ‘Make the Leap’ philosophy, I could not be more excited to work with our worldwide network to do so for the Ph.D. .”

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