Social Media MarketingGlobal Social Media Management Market Projected to Surpass

Global Social Media Management Market Projected to Surpass

NEW YORK, USA, November 15, 2021 (GLOBE NEWSWIRE) – New report on Global Social Media Management Market Added by Research Dive to its repository. According to the report, the market is expected to increase $18,197.8 million by 2028, grow in Compound annual growth rate of 21.2% from 2021 to 2028. This report provides comprehensive insights into the current status and future prospects of the global industry. The report has been drafted by specialized market analysts and assures that it is a reliable source of data and detailed market insights for new players, investors, dominant market players, stakeholders, shareholders, etc.

Factors Influencing Market Growth:

The increasing use of smartphones and tablets and the increasing number of users of social media platforms across the globe are fueling the growth of the global social media management market. Moreover, the increasing adoption of social media marketing platforms and strategies by many companies to create brand awareness is expected to generate profitable opportunities for market growth during the forecast period. However, data manipulation and privacy leaks in social media platforms are expected to hamper market growth.

Get | Download Report Template PDF for Social Media Management Market @ https://www.researchdive.com/download-sample/5484

Impact of the COVID-19 pandemic on the market:

The COVID-19 pandemic has positively affected the growth of the global social media management industry. The pandemic has led to an increased use of social media platforms by businesses and customers to promote as well as purchase products and services. Additionally, during the lockdown, people have largely chosen to spend time on social media platforms, which increases the volume of data generated by user activities. All these factors enhance the market growth significantly.

Check out how COVID-19 is affecting the social media management market. Click here to schedule a call to speak with our expert Triangulate Analyst with your own data @ https://www.researchdive.com/connect-to-analyst/5484

The report segments the global Social Media Management market into type, organization size, end use, and region.

engagement Sub-segment to dominate the market

Among the genre segment, the engagement sub-segment is expected to notice significant growth by raising $5,998.5 million in the forecast period. The growth of this sub-segment is mostly due to the increasing adoption of social media tools to enhance engagement, such as automation tools, social monitoring and alerts, social CRM, and customer service tools.

Small and medium sub-segment to monitor exponential growth

Among the enterprise size segment, the small and medium sub-segment is expected to notice rapid growth and earn $5,172.6 million over the forecast period. The growth of this sub-segment is mostly due to the increasing adoption of social media marketing platforms by SMEs to build brand awareness and increase sales.

health care Sub-segment experiencing improved growth

Among the end-use segment, the healthcare sub-sector is expected to notice rapid growth by acquiring $2,607.3 million in the forecast period. The growth of this subsection is mostly due to the fact that social media platforms help healthcare centers to communicate directly with patients and help them make optimal decisions regarding their health.

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Asia Pacific region market is growing rapidly

The report analyzes the global social media management market across several regions such as North America, Europe, Asia Pacific, and Lamy. Among these, the Asia Pacific region market is expected to generate revenue of $5603.7 million within the estimated time frame. The growth of this region’s market is mainly due to the increasing generation of data through social media platforms, the increasing use of smartphones and the internet, the increasing advances in artificial intelligence and big data technologies, and the increasing demand for insightful data among companies in this region.

Major players in the market:

The report lists some of the major players operating in the global Social Media Management industry including

  1. Octopus
  2. Meltwater
  3. Falcon.io
  4. HubSpot
  5. sales force
  6. social flow
  7. social hub
  8. Spray
  9. Spreadfast
  10. lovable hub, and others.

The report also introduces various industry-leading tactics and approaches such as top strategic moves and developments, product/service scope, business performance, Porter’s Five Forces analysis, and SWOT analysis of the major players, operating in the global industry. For example, in October 2021, social media management company Sprinklr introduced 2second abbreviation Duplicate Customer Service Solution – Sprinklr Modern Care. This service includes advanced artificial intelligence and automation, and allows companies to integrate case management as well as agent engagement into a single call center software solution.

In addition, the report contains some points about the leading business manufactures, such as, SWOT analysis, product portfolio, financial condition – query to access a detailed report on the development strategy of major companies

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