Kingsley Dredd Azaletey, Co-Founder and Creative Director of Megaeye Group, called on companies to make good use of digital marketing as the world was shifting from the traditional way of doing business to the digital way.
Azalete said that although marketing was rejuvenated, most organizations and institutions were focusing and sticking to the old-fashioned way of advertising their goods and services.
He was speaking on the topic: ‘Digital Marketing’ at a two-day Ghana Tourism Authority (GTA) two-day 2021 regional training for hospitality operators.
He said it was essential for managers and other corporate leaders to check their digital marketing platforms as well as update the services they provide to the general public.
Azalete said that nearly six percent of the world’s population of 4.66 billion people are now active internet users compared to just two billion people who used social media in 2015.
According to him, any company that was not connected to the internet was wasting its time in business; Emphasizing that although COVID-19 has brought a lot of challenges globally, it has also made a lot of people move online, and therefore companies should benefit from reaching out to many potential customers.
He said that digital marketing can be done through various sub-sections such as email marketing, content marketing, social media marketing, YouTube marketing and Google Analytics.
Mr. Azaletti also urged organizations to use digital marketing to promote their services explaining that presence in the hospitality sector requires two-way communication that can only be achieved through digital marketing.
He said that some of the benefits the company could reap through the use of digital marketing included increasing its recognition as a hospitality operator in a hotel, restaurant or travel and tourism company.
He added that it also improves brand loyalty, a higher level of customer satisfaction, cost effectiveness, and measurable results.
He also urged hospitality operators and especially hotel managers to do targeted digital marketing based on the three groups of customers they nurtured – luxury seekers, value-for-money and ordinary social beings.